*CES 2020 Gary's Book Club Top Technology Book of the Year*<br /><br />Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. <b> <i>Superhuman Innovation</i> </b> argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.<br /><br />In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. <b> <i>Superhuman Innovation</i> </b> discusses how AI will s